Research, design & delivery approach

Research + verify insights

By conducting research and observing users and customers, we document their key interactions and dependencies. We base our design process on in-depth insights and co-creation. We present insights early with stakeholders and use as a prompt for co-creation later. Outputs: - Stakeholder maps - Research reports - Benchmark analysis - Competitor analysis Activities: - Research - User Interviews - Current state assessment - Identification of pain points - Workshops - Current customer Journey analysis

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Define problems + co-create solutions

Together with stakeholders, we define the challenges faced by the organisation and the problem scenarios faced by end-users. Then we create a specific understanding of who the target end-user is. Next, we determine what success looks like and prioritise the challenges by importance to the end-user and the organisation. Outputs: - Opportunity map - Concept cards - Insights report - Recommendations report Activities: - Identification of opportunity areas - Analysis - Workshops - Stakeholder validation

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Design prototypes + validate

A hypothesis is used to come up with ideas for solutions. Clustering ideas and empathising with end-user needs allow us to tailor our concepts to a specific problem scenario. We build iterative concept models quickly and test ideas with end users Creating prototypes allows us to get feedback from users and gain empathy. Outputs - To-be customer journeys - Lo-fidelity design - Wireframes & prototypes - Visual design mockups - Proof of concepts Activities: - Customer journey mapping - Prototyping & wireframing - User testing - Workshops - Visual design - Prototyping

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Deliver products + deploy with users

We partner with your to scope the cost, requirements and time needed to create production ready, coded interfaces and digital products. Our designers and developers can work with your own technical team, or create the features needed solo, so you are ready for live deployment and feedback with users. Outputs: - Project scope - Costs and technical requirements - Coded interface - Testing Activities - Programme management - User interface design - interaction & motion design - Programming - User acceptance testing

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